In the second half of 2022, Netflix Korea intends to release four original variety shows and will work harder to diversify its programming by producing more unscripted material.
Netflix, which was launched in 2016 in Korea, has produced more than 80 shows and movies. With a string of international hits like the “Kingdom” (2019–present), “Hellbound” (2021), “Squid Game” (2021), and “All of Us Are Dead” (2022), Netflix has established itself as the most dominant streaming platform.
Non-scripted content like variety and reality shows appear to have been sidelined among the platform’s original series, as Netflix has only produced six such programs since its first reality program “Busted” in 2018. The last five are “Celeb Five: Behind the Curtain,” “New World,” “The Hungry and the Hairy,” “Paik’s Spirit,” and “Single’s Inferno” released in 2022.
One of the most popular Korean-language reality shows on the platform is the smash dating series “Single’s Inferno,” which has been on the platform’s Global Top 10 chart in the non-English TV shows category for 41 days.
Yoo Ki-hwan, the content manager for Netflix Korea, claims that the service has only made “baby steps” into non-scripted programming and that it will concentrate on sporadically releasing a show every one to two months for the remainder of this year.
At a press conference on Tuesday at Community House Masil in central Seoul, Yoo stated, “We are setting the lineup to launch a variety of unique reality content starting in the second half of 2022.” “We are aware that non-scripted programming is not the first thing that comes to people’s minds when they think of Netflix Korea. We simply launched them later than the drama series, not because we don’t think they have any promise. Naturally, a sizable section of the regional entertainment market is devoted to variety shows, and our plan is based on that. There’s no reason we should be avoiding variety shows, and because we’re just getting started, we’ll keep investing tenaciously in original shows as well.
The current lineup of four variety shows includes
#1. “Take 1,” the first-ever Netflix original music reality show, featuring well-known musicians including Yim Jae-Beom, You Hee-Yul, Park Jung-Hyun, Rain, AKMU, Mamamoo, and soprano Sumi Jo;
#2. “Korea No. 1,” which features Yoo Jae-suk, Lee Kwang-soo, and Korean volleyball legend Kim Yeon-koung travelling around the country to interview and experience artisans and their crafts;
#3. “Physical:100,” a survival competition show which gathered 100 confident men and women to compete to see who is the most physically fit;
#4. “Single’s Inferno,” season 2, will have a new batch of attractive, single men and women who try to find love on a deserted island.
Meanwhile, exact premiere dates for the shows are yet to be revealed.
Source: Naver, Image Courtesy: Netflix