“Business Proposal,” an SBS and Netflix drama, is placed at the top of the content influence index.
According to CJ ENM’s Content Influence Index (CPI. CONTENT POWER INDEX) for the first week of April 2022 (April 4 to 10) released on the 18th, ‘In-house Match’ got 357.7 points, putting it in first place among comprehensive of influential programmes. This is a step forward from the prior week.
“Business Proposal” is a romantic comedy set in an office setting about a CEO, a talented and handsome man, and an employee who hides her true identity. Ahn Hyo-seop and Kim Se-Jeong collaborated as the male and female characters, respectively. The audience rating for “Business Proposal,” which began with a 4.9 percent rating on February 28 and rose to 11.4 percent on March 5, continued to increase, according to the Nielsen Korea standard.
‘Queendom 2’ was given a name. ‘Queendom 2’ received 345.7 points, an increase from the week before.
The tvN Saturday drama, “Our Blues,” came in third place. “Our Blues,” which premiered on the 9th, received 249.7 points, a 42-place increase over the previous week. tvN’s entertainment programme “You Quiz on the Block’ (235.3) came in fourth, while MBC’s entertainment programme “What Do You Do When You Play?” (228.8) came in fifth.
Meanwhile, the Content Impact Index (CPI) is a consumer behaviour-based content measuring tool that uses consumers’ online reactions to broadcast programming. The aim of measurement is to cover 29 drama channels, including terrestrial and full-length performing arts. Source (1)