A Worldwide Hot Topic ‘Business Proposal’ Creates ‘K-Romance Sickness’

This spring, sweet and bitter K-Romance is sending men and women of all ages into a frenzy all over the world. Beginning with last year’s Squid Game, K-dramas of various genres have made an impression on global viewers, and K-romance of various charms, combined with the warm spring breeze, is enthralling viewers. Kakao Entertainment is a Korean-style melodrama, ‘K Romance,’ with a variety of materials and projects ranging from a delightful romantic comedy ripped from a webtoon to a realistic hyper-realism film to a healing romance that gently touches the emotions of the era. being coloured with

The representative is the Netflix and SBS drama “Business Proposal,” whose final episode is scheduled for today (5th). It is planned and produced by Kakao Entertainment based on the original story, with Kakao Entertainment planning and Cross Pictures, a subsidiary, producing it. It is based on the original webtoon web novel of the same name, serialized on the Kakao Page. Kang Tae-moo (Ahn Hyo-Seop), a brilliant boss, and Shin Ha-ri (Kim Se-Jeong), an employee who cheated on her identity, have an office romance. It is well-liked by viewers and has sparked debate.

A Business Proposal Drama and Webtoon

It’s similar to a Cinderella story, but it’s gaining explosive popularity thanks to the chemistry of Ahn Hyo-seop and Kim Se-Jeong, who are aiming for the ‘next-generation Melo ‘king’ & ‘queen’ position by digesting 200 percent of the roles of Kang Tae-moo and Shin Ha-ri, in fast and pleasant development and cartoon-like directing. Episode 11, which aired on the 4th ahead of its scheduled end date, received 11 percent in metropolitan area household viewer ratings, with Bundang receiving 12.5 percent and 2049 receiving 4.3 percent. (According to Nielsen Korea)

Furthermore, ‘Business Proposal’ has become a worldwide hot topic, resulting in ‘K-Romance Sickness.’ According to FlixPatrol, an OTT content ranking site, Netflix ranked fifth in the world in the TV programme category on the 1st, as well as first in the non-English-speaking TV category for two weeks in a row from 3/21 to 27, which was released by Netflix on the 30th. increased Along with Korea, Hong Kong, Indonesia, Japan, the Philippines, Taiwan, Thailand, Vietnam, Saudi Arabia, and others. Because it is being released sequentially by country on Netflix, it is expected to receive a warm reception when it is released in regions such as Europe and Latin America that have not yet seen it.

The popularity of the drama increased the number of views of the original webtoon by about ten times in Thailand and about thirteen times in Indonesia and Taiwan. It ranked second in cumulative sales in the first week of March, and the original work’s popularity is growing in various parts of the world. The world is once again engulfed in ‘K-Romance Sickness,’ not only in dramas but also in webtoons and web novels.

According to Kakao Entertainment, “K-Romance is attracting attention again because of its excellent planning and directing skills, various new materials, chemistry and passionate performances by attractive actors, as well as realistic and emotional storytelling, not just a sweet romance like a fairy tale.” and analysed The familiar romantic comedy code is newly interpreted and composed with the strong storytelling and directing power of K-drama, giving viewers a fresh charm and captivating them. He went on to say that the romance drama, which is soft and warm and touches emotions, melts the heart by bringing joy and healing to viewers all over the world who are exhausted in body and mind as a result of the corona pandemic. Source (1)

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